In a captivating journey of entrepreneurship, Hailey Wong, the founder of Moomin Shop Hong Kong, shares her deep-rooted passion for the enchanting world of Moomins. Inspired by the delightful characters created by Finnish author Tove Jansson, Wong’s venture was born not just from an appreciation for their charming aesthetics, but from a profound connection to the meaningful values embedded in their stories. Themes of family, friendship, trust, and acceptance resonate deeply with her, reflecting principles she believes are essential in today’s world.

In 2022, Wong took the leap to transform her passion into a business. What began as a modest online shop soon evolved into the vibrant Moomin Shop Hong Kong. Throughout her journey, she has forged connections with inspiring partners and supporters who share her vision. Notably, Rights And Brands Asia has played a pivotal role in her success, offering steadfast encouragement and trust that have helped raise the profile of Moomin Shop in Hong Kong.